In our digital world where your smart phone can take high quality pictures and videos, it may be almost an afterthought to own an actual camera or camcorder. Enter the GoPro.
What separates GoPro from other action video cameras is that all along, GoPro has sold consumers not on the camera, itself, but on something the smartphone can’t easily replace: the experience of using the camera. GoPro cameras are high-definition quality video recording devices that are also waterproof and shockproof. They are small and compact but provide amazingly clear video results.
With cool features like burst mode (where holding down the shutter button lets you snap up to 30 photos in a single burst) and time-lapse photography, GoPro can take your picture taking to a whole new level.
Wired.com shared a great article about Why GoPro’s Success Isn’t Really About The Cameras "They don’t just sell a video camera, they sell the memory of the wave or the ski trip down the slope,” says Ben Arnold, a consumer technology industry analyst at The NPD Group. “I think we are entering an age where lifestyle in technology is becoming very important."
That’s the reason, Arnold says, that brands like Beats and FitBit have done so well. They say something about the people who wear them. The iPhone might have been a status symbol when it was first introduced. Now, it’s a utility that says as much about its owner as the fact that she is wearing shoes. But when you see someone with one of those GoPro Hero 3 cameras strapped to her chest, it’s a signal to the world that she is about to do something awesome."
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