The Power of Free

Two of the most powerful words in advertising are FREE and NEW. Free samples of food in the aisles of grocery stores always go like wildfire. Perhaps a preference for “free” is a feature that is hardwired into our brains.

As much as we love the idea of free, we are sometimes suspicious of its value.  Paul Michael of Wise Bread tells the story of an old refrigerator:  A man had just purchased a new refrigerator for his home, and did not want to go to the hassle of selling his old fridge or hauling it away. So he put a sign on it saying “FREE to Good Home” and left it on the curb.  It sat there for days. No one wanted it. So, he put another sign on it saying “Fridge For Sale, $50.”  The same fridge that no one paid attention to was stolen within a day.  This is the reverse problem with free. Either people don’t trust it, or it diminishes the value of something to worthlessness. There’s this attitude of “why is it free; what’s wrong with it?” In the case of the fridge, people clearly thought it was a broken, old, or unusable object, otherwise it would have had a value. By attaching a value to the fridge, that problem was alleviated, and it was stolen.

Free-Shipping-BadgeBatteryheads.com has been listening to our customers when they asked for FREE SHIPPING.  In this case, free is fabulous and there is nothing wrong with it!

We are now offering Free Ground Shipping for all laptop batteries, camera batteries, and camcorder batteries as well as camera/camcorder battery chargers. Some restrictions do apply, though. These orders must be shipped to addresses within the continental United States and Hawaii, Alaska, US Territories, APO, FPO, etc. are not included in the free shipping option.

To receive your free shipping, choose "Free Ground Shipping" at checkout. Your order will be shipped for free and it should arrive in 3 to 7 days. Remember that this offer is just for laptop batteries, camera/camcorder batteries and chargers.  If your order includes any product other than batteries or chargers for laptops, cameras or camcorders, your entire cart will be subject to standard ground and expedited shipping fees.

More details on available shipping options can be found on our Shipping Policy page.

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